6 Essential Q&As for developers: how the Million Estate events department drives sales
1. How do you acquire event attendees, and what guarantees that they are qualified real estate buyers?
Our defining advantage is the meticulous, hand-picked selection of our audience, executed entirely by personal relationship managers. We strictly avoid cold outreach or mass advertising. Every guest is invited individually, based on a rigorous assessment of their financial profile and active interest in premium investments.
How it works: the venue gathers clients exclusively from a single partner institution (Private Banking, Family Office, or a premium concierge service). External or unverified traffic is strictly prohibited.
Invitation mechanics: a dedicated relationship manager has first-hand knowledge of their depositors’ capital and investment objectives, including HNWI and UHNWI categories, and makes a targeted call.
The result: the overall reach is more concentrated, while both the conversion into closed deals and the average transaction value are exceptionally high.
How it works: we assemble the audience by pooling guests from several elite clubs and private banks. Each partner is granted an allocation of 5 to 7 invitation seats.
Invitation mechanics: four weeks before the event we launch internal newsletters and curated posts within our partners’ private channels; a guest is registered only after preliminary lead scoring.
The result: a broader reach for the developer, while the range of investment budgets is more diversified.
2. What is the average ticket size and the conversion rate into deals?
The figures depend on the format of the event and the segment of the project. We do not sell square meters — we unlock access to a closed, high-net-worth audience, and the result always stems from the synergy between your product, your terms and your presentation. Specific numbers for your project are discussed at a meeting: they differ greatly from market to market.
3. Do you provide client names and contact details before the event, and how is the follow-up managed?
Contact details are not shared before the event: this is a condition of our partner banks. During the evening every interested guest signs an official consent to pass their contacts to your company. After the event the work with interested guests is carried out jointly, following an agreed scenario: you receive the verified contacts, and our team runs the follow-up.
4. How is the cost of participation structured?
Participation is an all-inclusive partnership package: it covers the preparatory stage, the pre-event engagement with bankers and partners, the curation of the guest list, the presentation on site and the post-event follow-up. Travel, accommodation, individual contracts with banks and corporate strategy consulting are billed separately. The estimate is agreed before the work starts.
5. How quickly are deals closed after an event?
Occasionally a contract is signed right on the venue floor, but the first deals are usually closed within several months: the decision cycle in the premium segment is long, and that is normal. Deferred demand works too — a guest may recommend the project to an associate, and the purchase happens a year later.
6. What sets your events apart from traditional presentations?
These are social receptions rather than presentations: public talks, moderators from among prominent public figures, editors of business and lifestyle media, market analysts. We cultivate the atmosphere of a private club, filter out the noise and deliver only the analytics that matter to investors.
The Concierge
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